Island News

First Look: The Island Serves Up Tropically Themed Treats In Soulard

Article posted on River Front Times April 9, 2012

Photo by Mabel Suen
Photo by Mabel Suen

Fun fact: Soulard often gets referred to by its residents as “The Island.” Why? On a plat map, or a map drawn to scale showing the divisions of a piece of land, Soulard sets itself apart from the city. Staying true to his “Islander” roots, owner Jason Stump plays on the theme of his neighborhood with The Island Frozen Yogurt (1009A Russell Boulevard; 314-664-6678), a tropically themed shop specializing in frozen treats and sweet toppings sold by the ounce.

General manager Jennifer Groby says that since its opening, customers stop in every now and then joking that Stump brought the Island to “The Island,” but mostly, people seem ecstatic about the existence of the area’s first purveyor of frozen yogurt. Stump began conceptualizing his shop about a year ago when he noticed the vacant space open in the Soulard Fine Arts Building.

Photo by Mabel Suen
Photo by Mabel Suen

Somewhat serendipitously, the building originally housed a dairy in the early 1900s, as evidenced by its exterior facade featuring a sculpted dairy girl and cow. Nowadays, the space features everything from a mosaic wave at the entry point and sparkling interior Tiki hut to palm trees and a cleverly constructed counter top filled with sand, seashells and beach-themed figurines.

“It’s really great to us that everyone can bring their whole family and enjoy the whole experience together,” says Groby, whose twelve-year-old daughter often volunteers to dog watch for patrons as they enjoy picking out their desserts. “We plan on having some yogurt available for dogs soon, too!”

The Island offers gluten-free, kosher-certified YoMazing! frozen yogurt produced by Pacific Valley Dairy in Pacific. YoMazing! bases come in four different varieties: vanilla, chocolate, tart and sorbet, which can be dressed up with some 43 available flavors. Groby carefully pairs combinations to coincide with the Island’s vibe, featuring flavors like “Cheesecake Escape,” “Root Beer Float Trip” and “Bunch O’Bbananas.”

Expect to hear the sounds of UB40 and the like while choosing from six different flavors or three swirl combinations at a time, with varieties switched out regularly. The toppings bar features typical garnishes to personalize cups, such as cookie bits, candy pieces, fruit-flavored boba, sauces, sprinkles and whipped cream, with the added bonus of fresh fruit chunks from the Soulard Farmers’ Market down the street.

The Scoop: A frozen taste of the tropics in Soulard

Article posted on Sauce Magazine Blog March 21st, 2012

St. Louis may not have an ocean, but we can pretend that surf and sandy beaches are ours at The Island, a frozen yogurt shop that opened recently in Soulard. The store, located at 1009 A Russell Blvd., is bedecked in island décor – from a rolling ocean wave mosaic entryway floor to a thatched roof reminiscent of a tropical Tiki hut and even custom-made clear glass tables filled with sand and beach shells.

The island escape continues with tropical-themed flavors like Island Colada, Bunch of Bananas and Orange Dream. The shop currently offers eight single flavors, plus four swirled options, of frozen yogurt as well as sorbets, with flavors switched up regularly. General manager Jennifer Groby noted that the yogurt is manufactured locally by Pacific Valley Dairy in Pacific, Mo., and that the frozen treats are gluten-free and certified kosher. A vast variety of toppings is also available.